Social media is a crucial channel for communicators in a changing media landscape.
As the digital space for publishers and brand managers becomes more crowded, continual self-promotion is required to get your message out there. However, a social media channel is only as valuable as the time you invest in it.
You must develop your following, establish an authentic voice, and offer regular updates to make the most of this communications tool. Just as important, you’ll want to avoid any gaffes that could ruin your reputation or offend online visitors.
Some major mistakes:
- Bragging about your organization instead of offering value to visitors
- Failing to measure your efforts
- Just repeating yourself instead of repurposing old content
- Sloppiness, including grammatical mistakes and typos
To see all the blunders that could undo your social media campaign, read the full infographic.