How will your brand make the most of Instagram in 2020?
Some elements of the popular social media platform are changing. “Likes” are being hidden on many accounts, and some influencers claim their engagement rates have suffered due to the change. However, the platform offers plenty of upside for user-generated content (UGC) and other efforts.
This infographic from Squarelovin shares 22 Instagram stats that communicators should keep in mind as they work through their campaigns in the coming year.
Top insights include:
- Almost all users (92%) trust UGC over advertising.
- In the U.S., 73% of teens say Instagram is the best way for brands to reach them.
- The most active age group on the platform is 18- to 35-year-olds.
To learn more about what Instagram will look like in 2020, read the full infographic.