Writing like a champ is something you’re just born with, right?
Not quite. It’s neither innate nor plopped onto your plate.
Mastering writing is a grinding process refined over years of hard, intentional work, but proven, science-backed ways can hasten your progress. A lovely, Henneke-penned Enchanting Marketing infographic shares 29 of them, including the following:
- Establish your weaknesses. Do you want to become a better blogger, or a more refined business writer? Perhaps your aim is to write more simply or clearly. Determine exactly where you fall short, and focus your efforts accordingly.
- Read other writers. It’s OK to emulate your heroes. Take a page from Hugo, Melville, Woolf, Rowling, Hurston or whoever inspires you, and let the wafting vapors of their genius lift your own prose.
- Learn more about your audience. For whom are you writing? Which reader problems can you help solve? As Henneke writes: “Good writers have a pathological interest in their readers and understand their dreams, fears and secret wishes. As a good writer, you’re a mentor to your reader. You tell her you understand her problems, explain how to solve them, and encourage her to implement your advice.”
- Make each part of your story structure sing. Start with a “powerful headline” and a zippy opening. Then, provide a “valuable main body” of text, and finish strong with an “inspirational closing.”
- Master basic writing techniques. Use vivid language that’ll whet your audience’s appetite, compose “smooth transitions,” and write “bite-size, simple and meaningful sentences.”
There’s much more sound advice in the infographic; wend your way through the whole thing.