Google+ has a bad rap, but that’s not entirely justified, an infographic from Digital Information World and Plus Your Business says. The network has more than 300 million active users.
Some of those 300 million could be your next customers. Google+ doesn’t look so shabby now, does it?
The infographic also describes five ways you can increase engagement on your Google+ page. Here’s a short description of each:
1. Complete your profile.
Every part of your profile should reflect your brand’s identity, as your profile is the first impression people will have of your organization. Also keep in mind that the “About” section is searchable within Google+. Include keywords.
2. Create and manage your circles.
Set some goals for your Google+ page before you create circles. This can help you use the network more strategically. For example, if you’re on the social network to attract business, you may want to create a “prospective customers” circle.
3. Get involved.
Use the Explore tab to see what people are talking about, and leave meaningful comments on posts relevant to your business or industry. (“Great article” or “Thanks for sharing” won’t spark conversation like an opinion.)
4. Participate in communities.
Find communities in your industry, and participate in them regularly. This is a good way to meet new people and expand your organization’s reach.
Google+ provides several ways you can make your posts stand out. It allows you to format text (bold, italicize or underline), include hashtags and add a title.
For more ways to increase engagement on your Google+ page, check out the infographic below: