Online marketing is notoriously volatile. Today’s hot platform, tool or technique might be tomorrow’s laughingstock.
As social media channels wax and wane and as content consumption patterns evolve, marketers have to pivot accordingly. Predicting the next big thing in digital marketing can be a fool’s errand, but certain trends give a strong indication of which way the wind might blow.
An infographic from MDG Advertising forecasts the supremacy of six digital marketing trends in the near future. According to the graphic, video, data analysis, automation software and chat engagement (through messaging apps such as Facebook Messenger) warrant heavy investment. More traditional marketing pillars, such as content audits, also merit priority.