Companies with content marketing strategies see six times the conversion rate of businesses that don’t.
That’s just a taste of the information contained in an infographic from iScribblers that looks at the state of content marketing. The infographic focuses on B2B marketing efforts but has takeaways for marketers in all industries.
Content efforts benefit the sales team by developing high-quality leads and establishing a strong market position for your product. According to the infographic, 74 percent of companies say content marketing improves both lead quality and lead quantity.
The graphic also shares the top three content marketing tactics:
- Blogging—helps to generate leads
- Social media—develops relationships with consumers
- Case studies—offer relatable narratives to potential customers
To learn more about how content marketing could help your organization—as well as what trends are making a big impact for today’s biggest companies—consult the full infographic above.