Hardly a minute goes by where you don’t see someone with his or her head down, jabbing away at a smartphone.
If you’re an organization, you want to be where your customers are. So, today, you want to be on mobile-particularly for social media.
An infographic from ShareThis.com examines the devices, topics and demographics driving this movement toward mobile. A few important statistics:
- Social sharing on mobile devices increased by 19 percent in the second quarter of 2014.. Smartphone use grew 28 percent.
- Seventy-five percent of all Twitter and Pinterest sharing comes from mobile devices. Only 50 percent of Facebook sharing is mobile.
- Mobile users pin three times as often and tweet two times as often as desktop users.
- Users aged 55 and older accounted for 43 percent of social activity on tablets.
Take a look at the infographic for more insights: