Infographic: 9 social media mistakes organizations make

If you post social media updates manually, focus on too many channels or don’t have a strategy, your organization isn’t reaching its full potential online.

We read lots articles, attend conferences and talk with peers about social media tips and best practices, but it can be hard to follow all of the advice. Do you ever feel like you’re lucky to just get everything done, much less keep up with the latest trends and tools?

While we do our best to keep our organizations’ social media on the cutting edge, it’s important to do no harm in the meantime. An infographic from Jason Squires lists nine mistakes organizations make. Before you stress about trying a new tactic, make sure you don’t commit one of these blunders.

Here are a few:

1. Doing everything manually. If you post social media updates manually, you’re wasting a lot of time. Try one of the many automated tools out there.

2. Broadcasting the same message across all social media channels. Of course you want to promote your new product on every social media channel, but resist. There’s a good chance a big chunk of your audience follows you on multiple social networks.

3. Focusing on too many social media channels. Unless you have a full-time social media manager, don’t spread yourself too thin. Focus on fewer channels, and manage them better.

4. Not having a strategy. Blindly engaging on social media isn’t smart. Create a strategy, and set goals so the hours you spend on social media aren’t for naught.

Take a look at the infographic to see the rest of the mistakes organizations make:

(View a larger image.)

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