Infographic: A slew of saucy phrases that trigger online action

Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.

You can have the sleekest website in the world, but it’s a waste of digital space unless your copy is compelling enough to convert.

Social Media Today shares an infographic created by Ashlyn Writes that offers a bounty of powerful words that can trigger psychological responses and spark immediate action.

The piece suggests using phrases that “imply exclusivity,” such as:

  • Members only
  • Login required
  • Be the first
  • Competitive
  • Become an insider

To “imply scarcity,” use wording such as:

  • Just three spots left
  • This month only
  • Only 10 available
  • Early-bird rate ends soon

It’s also wise to put your readers’ minds at ease to dispel doubts and skirt potential objections. To do so, use words that “lower risk” and resistance, such as:

  • Ironclad
  • Money back guarantee
  • No questions asked
  • Try before you buy
  • Cancel anytime

“Power words” that stir emotions and elicit a visceral response can help you seal the deal, too:

  • Hot
  • Surefire
  • Superior
  • Immediately
  • Instantly
  • Secret

If your website copy is as bland as unsalted grits or as limp as an overcooked noodle, punch it up with powerful language. Review the whole infographic for more ideas on how to do so.

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