How many people are on your social media team?
To what department does your social media team report?
SimplyMeasured asked more than 350 social media marketers to address these issues and more, and it compiled the results in an infographic.
Curious how your social media team compares against others?
SimplyMeasured found that 57 percent of social media teams report to the marketing department. Thirteen percent report to communications, and 9 percent report to public relations. Sixteen percent wrote in their own answers, which ranged from, “Each department manages their own social media outreach,” to, “It used to be in communications, then marketing, then customer service.”