Infographic: Crucial video trends for communicators to follow

As video becomes a more important format for digital marketers and PR pros, it’s vital to stay on top of the latest best practices. Here’s how to ensure your creations wow audiences.

Video is a potent tool for communicators in 2019.

Short clips and longer brand films have the best engagement and conversion metrics for any content type, and more and more marketers are adopting online video tools. Some 81% of businesses use video as a marketing tool, and 78% of people watch online videos every week.

However, communicators are still experimenting with video formats and topics to see what will grab the biggest audience.

This infographic from Branex identifies seven video trends that all communicators should know about as they plan their next video campaign.

Top trends include:

  • Live Q&A videos. Let your audience drive the conversation.
  • 360-degree videos. Target your audience with an immersive experience.
  • Video courses. Viewers want to learn, and online video will play a big role in education and professional development.

To see all the insights, read the full infographic.

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