Infographic: Graphic design terms that communicators should know

Whether you’re hiring a designer to create your infographics or attempting to decipher the graphic design world on your own, this handy guide translates some tricky must-know terms.

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Infographics are among the most popular forms of visual content.

Though communicators are skilled at developing infographics’ strategy and copy, designing them can be difficult. (Chances are you didn’t have to learn about graphic design until infographics came along.) If you aren’t familiar with graphic design lingo, even hiring a designer can be difficult.

An infographic from Pagemodo seeks to bridge the translation gap between communicators and graphic designers. It explains terms like “wireframe” (a draft of your design), “bleed” (allowing a design to go beyond the page’s edge so there isn’t a margin) and “kerning” (adjusting the space between the letters in a word). This will help you understand graphic designers better, which ultimately helps them create superior content for you.

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