Research shows that organizations often turn to women to lead in a crisis, but offer few tools to help them overcome adversity.
The phenomenon has been dubbed the “glass cliff,” describing businesswomen like Carly Fiorina at Hewlett-Packard or Mary Barra at GM. For PR pros, knowing how to work with leadership during a crisis is an essential function—and so PR pros should know about the pitfalls facing women who take over embattled organizations.
In recent years, some organizations are also turning to female leaders to resolve crises around gender equity and fallout from the #MeToo movement. How can PR pros help these new female leaders succeed?
This infographic from Fundera describes the “glass cliff” and offers steps to address problems before they arise.
Key suggestions include:
- Know your numbers. Be armed with the facts before taking on any challenge.
- Define success before accepting a leadership role. Don’t let yourself be set up to fail.
- Believe in yourself. Decisiveness is the key to overcoming obstacles.
To learn more about the glass cliff and how PR pros can respond when new female leaders are brought on board during a crisis, check out the full infographic.