Infographic: How customer service impacts your brand’s bottom line

Did you know 95 percent of people share their bad customer service experiences? Here’s how customer service can make, or severely break, your relationships with customers.

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It’s a brutal truth: People are more likely to talk about bad customer service experiences than good ones.

And in the age of social media, this can be pretty terrifying for brands.

To determine just how much customer service influences shoppers’ opinions of a brand, Zendesk surveyed 1,000 people about their experiences, and created an infographic of the findings.

Here’s what it found:

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