Infographic: How live videos can elevate your organization

Whether you are broadcasting on Twitter or YouTube, connecting with live audiences can be a powerful way to convey authenticity and spark loyalty. Consider these tips.

For communicators looking to grab their audience’s attention, live video offers exceptional opportunities.

Only 20% of consumers will finish an article they start reading, and 69% would rather learn about your product from a video. With livestreams drawing six times the amount of engagement of other videos online, communicators would be foolish to avoid the tool.

However, not everything works as a live broadcast. Even if you hit record from your quarterly board meeting, it doesn’t mean anyone will watch.

This infographic from Switcher Studio offers tips on types of live videos your organization can start creating right away.

Ideas include:

  • Q&A sessions
  • Webinars
  • Behind-the-scenes peeks

To learn how to start broadcasting high-quality video without breaking your budget, read the full infographic.

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