How many times have you clicked an intriguing headline on social media, only to be disappointed by the accompanying article or video?
It has happened to all of us. So often, attention-grabbing and shareable content doesn’t provide value, and we regret clicking. As for the organizations that create the content, we lose trust in them for misleading us.
Creating good content is like walking a tightrope. You have to balance high-quality information with content that’s interesting and will inspire people to share.
An infographic from Insights in Marketing lists 10 tips for creating content that can walk that fine line. Here are a few of them:
1. Make your content educational. Ninety-four percent of people say they share educational content from organizations with their networks.