Infographic: How to drive more sales through email

Sixty-six percent of online consumers have bought something because of a marketing email. If your messages aren’t inspiring people to buy, consider these tips.

Do your customers eagerly await your organization’s emails, or do they immediately send your messages to the trash?

If customers are tossing your emails, it’s time to make some changes—fast.

Two-thirds of online consumers ages 15 and older have bought something because of a marketing email, and it’s time you start reaping the benefits.

An infographic from Quicksprout provides an outline, tips and resources for crafting effective marketing emails.

Here are a few:

Don’t skimp on your subject line: Nearly one-third of emails are opened because of their subject lines.


  • Be specific, and identify yourself.
  • The words “sale,” “new” and “video” increase open and click-through rates.
  • Test different subject lines to see what your audience likes best.

Make the email’s purpose clear: Recipients mark 40 percent of emails as spam because they believe the messages are irrelevant.


  • Clearly state your offer, and tell readers how it will benefit them.
  • Use short paragraphs, bullet points and images to grab and keep readers’ attention.

Optimize for mobile devices: Marketing emails influence more than 70 percent of consumers’ mobile purchase decisions, and almost 90 percent of marketers lose leads because they don’t format their emails for smartphones and tablets.

Learn how to use mobile to drive internal communications success in this free download.


  • To prevent accidental clicking, make text links and call-to-action buttons larger than 45-57 pixels, which translates to about the size of a person’s finger.
  • Reduce the size of your images so your emails load quickly. Every additional second of loading time results in about a 7 percent drop in conversions.

Check out the full infographic for more:

(View a larger image.)

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