Do your customers eagerly await your organization’s emails, or do they immediately send your messages to the trash?
If customers are tossing your emails, it’s time to make some changes—fast.
Two-thirds of online consumers ages 15 and older have bought something because of a marketing email, and it’s time you start reaping the benefits.
An infographic from Quicksprout provides an outline, tips and resources for crafting effective marketing emails.
Here are a few:
Don’t skimp on your subject line: Nearly one-third of emails are opened because of their subject lines.
- Be specific, and identify yourself.
- The words “sale,” “new” and “video” increase open and click-through rates.
- Test different subject lines to see what your audience likes best.
Make the email’s purpose clear: Recipients mark 40 percent of emails as spam because they believe the messages are irrelevant.
- Clearly state your offer, and tell readers how it will benefit them.
- Use short paragraphs, bullet points and images to grab and keep readers’ attention.
Optimize for mobile devices: Marketing emails influence more than 70 percent of consumers’ mobile purchase decisions, and almost 90 percent of marketers lose leads because they don’t format their emails for smartphones and tablets.
- To prevent accidental clicking, make text links and call-to-action buttons larger than 45-57 pixels, which translates to about the size of a person’s finger.
- Reduce the size of your images so your emails load quickly. Every additional second of loading time results in about a 7 percent drop in conversions.
Check out the full infographic for more: