Infographic: How to get more email opens and clicks

In an age when customers are clicking on only 4 percent of emails, marketers have it rough. Try these tactics to write compelling messages with which your recipients actually want to engage.

Email etiquette is a hot topic.

Everyone has email pet peeves that drive them crazy (replying all, failing to address all parts of the message, etc.), and they are quick to rant about offenders.

However, if you craft email marketing campaigns, you have a completely different set of frustrations.

You want to know why people aren’t opening your emails or, if they are opening your messages, why they aren’t clicking through to the content.

The struggle is real: According to an infographic from Backlinko and Iconicontent, email recipients click on only 4 percent of emails.

Though this is a big concern, the fix is fairly simple, the infographic says. Email is 40 times more powerful as a customer acquisition tool than Facebook and Twitter combined—you just have to know how to do it correctly.

Here are some tips:

1. Personalize your messages. Put the reader’s name in the subject line, and include personal details, such as past purchases or pages she’s viewed. Personalized emails have 30 percent higher click-through rates than non-personalized ones.

2. Provide value. Yes, you ultimately want people to buy from you. However, you have to show readers how doing so would benefit them. When readers open your messages, they should be able to answer the question, “What’s in it for me?”

3. Be brief. Keep your emails to fewer than 150 words, or five sentences.

There are more tips, like the best days to send emails, in the infographic below. Check it out:

(View a larger image.)

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