Infographic: How to give and receive criticism

To improve your campaigns, your efforts must be measured, and team members should be held to account. Here’s how to solicit and offer critical feedback without alienating your team.

Honest feedback is essential for any team.

To ensure your messaging is hitting home with its intended audience—and to avoid potential costly missteps—your team must be able to take criticism.

Writers must be willing to rework ill-advised phrases. Videographers must sometimes cut beloved clips. Leaders have to be willing to change tactics.

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