The rise of Glassdoor, a popular site where people post anonymous reviews of companies’ internal cultures, has made it easy for disgruntled workers to air grievances for all the world to see. How to respond presents a major challenge for employers.
Headway Capital has created an infographic to help navigate this thorny issue.
The first bit of advice is to sign up for an employer Glassdoor account, as the site gives businesses a chance to respond directly to negative comments. Before launching into a response, however, the graphic suggests sleeping on it. Investigate those claims, and assess the allegations’ accuracy. Craft a response only after speaking with staff members familiar with the situation.
The infographic advises opening your response with empathy. Lead with some variation of “thank you for your feedback,” which defangs hostility and shows your company takes the input seriously. Then you can address each claim and explain how you are working to fix the problem. Doing so shows accountability, ownership, transparency and action, signaling to prospective employees that your organization recognizes and addresses its shortcomings.