Infographic: How to make messages stick with your audience

Breaking through the clutter and capturing your audience’s attention is easier than you think. Follow these simple rules.

Ragan Insider Premium Content
Ragan Insider Content

Communicators, why do you spend hours scratching out the jargon for executive speeches and articles?

Why do you beg employees to be part of a video, or wrack your brain to come up with a clever social media campaign?

You want your messages to stick.

You want your social media campaign to resonate with customers, and your company’s announcement to inspire employees.

It may seem hard to create sticky messages, but it doesn’t have to be. One Leap created an infographic based on the principles from “Made to Stick,” a book that explains how you can ensure your messages break through the clutter.

Here are a few pointers:

1. Keep your messages simple.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.