Infographic: How to make the most of ‘social commerce’

Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.

Social media has transformed how brand managers interact with customers.

Instead of just spewing marketing messages, a savvy communicator has to be ready to listen to and engage their audiences on topics that matter to them. With attention spans shrinking and a tuned-in audience coming at a premium, it’s crucial to take advantage of new tools to sell to social media users.

The good news is that social media is incredibly effective.

Social media referrals to retail commerce sites have increased 110% in two years. Over half of consumers report that social media influences their purchases. 

This infographic from Wikibuy offers tactics for using your social media channels to drive purchases.

Some insights include:

  • Almost three-quarters (74%) of consumers report being comfortable making a purchase through a chatbot.
  • Exclusive codes can lead to impressive sales numbers, like Snapchat’s partnership with Nike.
  • Customer reviews are trusted 12 times more than marketing descriptions.

To learn more about how your social media presence can help convert leads into customers, read the full infographic.

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