Coca-Cola spends more money on content marketing than on television ads.
There are 135 people on Red Bull’s content marketing and media strategy team.
These statistics from a recent Express Writers infographic prompt the question: How should you be allocating your content marketing budget?
The answers lie no further than the infographic below. To get you started, consider this advice:
- Hire or outsource good writers. Sixty-two percent of marketers outsource their content marketing.
- Have a strategy. Forty-eight percent of B2B marketers have at least one content marketing strategy, and only 35 percent measure their results.
- Focus on building a blog. Blogs help websites boost their SEO rankings.
- Invest in visual content. Eighty-two percent of organizations are prioritizing visuals in the marketing budgets.
Look at the infographic for more guidance: