Speechwriting Infographic: How to write a brilliant speech Let your audience’s needs and preferences be your topic guide. As for content, keep it short, punchy, meaty and relevant. By Robby Brumberg@robbybrumbergJan. 16, 2018 SHARE Ragan Insider Premium Content With all due respect to delivery, timing and body language: It’s writing. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.