Infographic: How you should invest in video in 2019
What’s right for your product or service—a step-by-step ‘explainer,’ perhaps? Which channels will deliver for you? Have a look.
A video can accomplish a great deal for your external messaging efforts.
The dynamic content format holds viewer attention longer than any other and is highly favored under many social media algorithms. However, it’s important to approach video creation with a judicious strategy.
Many marketers remember the infamous “pivot to video,” when so many online publishers rushed to create video content—but didn’t see significant return on their investment. Some even accused social media platforms of inflating video statistics.
So, how much should you invest in video? What should marketers reasonably expect from their video campaigns?
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