Content curation is a hot topic these days, but if you’re not careful, that content could land you closer to a courtroom than online brand success.
There can be legal consequences to using content that isn’t yours, and no brand wants to be on the wrong side of the law. To help keep your content efforts legal, take a look at this infographic from Kerry and Dan Gorgone. The graphic ranks some of the most popular content-sharing activities from low-risk to infringement.
In general, the best way to avoid legal hot water is to obtain permission for everything you post. If that’s not possible, beware of these high-risk activities:
- Uploading content from someone else’s site to yours without attribution.
- Providing illegal access to copyrighted content, like music or movies, without attribution.
- Pinning someone else’s images to Pinterest without consent.
Give this chart a thorough read for more tips on how to stay out of legal trouble.