Would you rather read a clunky chunk of text or watch a breezy, one-minute video?
Many reading this fine website might feel compelled to stick up for the classic one-pager, press release or all-staff email, but we readers are increasingly in the workplace minority.
An infographic created by One Productions makes the case for using more video for internal communication, citing evidence that:
- Employees are likely to retain 95% of a message when they watch a video.
- Three out of five (59%) executives would rather watch video than read text.
The piece also offers pointers to shoot videos that will strike the right notes:
- Keep your videos under four minutes.
- Use animation for longer videos, as research shows this tactic/technique tends to hold viewers’ attention for longer.
- Monitor analytics such as view count, engagement, conversions or whichever metrics align with the core purpose of your video.
- For internal communication videos, try how-tos, explainers, webinars or livestreams of events, company announcements or town halls. (You can always use video for onboarding, CEO messages or employee training, too.)
- Use video to connect with remote workers—and to replace extraneous in-person meetings.
Don’t fret, dear readers and writers of text. Video is not a boogeyman out to get your job—it’s just another powerful weapon to include in your content arsenal. Read the rest of the infographic for more ideas on how to craft attention-grabbing videos.