Infographic: Nifty tips to use video for internal communication

Creating engaging, entertaining visual content can reduce training costs and boost morale—and even solidify your status as a workplace influencer. Here’s how to produce pieces that resonate.

By Robby Brumberg
@robbybrumberg
July 22, 2019

Would you rather read a clunky chunk of text or watch a breezy, one-minute video?

Many reading this fine website might feel compelled to stick up for the classic one-pager, press release or all-staff email, but we readers are increasingly in the workplace minority.

[RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications]

An infographic created by One Productions makes the case for using more video for internal communication, citing evidence that:

Employees are likely to retain 95% of a message when they watch a video.
Three out of five (59%) executives would rather watch video than read text.

The piece also offers pointers to shoot videos that will strike the right notes:

Keep your videos under four minutes.
Use animation for longer videos, as research shows this tactic/technique tends to hold viewers’ attention for longer.
Monitor analytics such as view count, engagement, conversions or whichever metrics align with the core purpose of your video.
For internal communication videos, try how-tos, explainers, webinars or livestreams of events, company announcements or town halls. (You can always use video for onboarding, CEO messages or employee training, too.)
Use video to connect with remote workers—and to replace extraneous in-person meetings.

Don’t fret, dear readers and writers of text. Video is not a boogeyman out to get your job—it’s just another powerful weapon to include in your content arsenal. Read the rest of the infographic for more ideas on how to craft attention-grabbing videos.