After spending hours coming up with ideas and churning out posts for the company blog, the last thing you probably want to think about is how to optimize them for search engines.
You have dozens of other things you need to work on, and frankly, researching keywords and figuring out what goes in an H1 tag isn’t high on your to-do list. Search engine optimization seems hard and time-consuming, and you don’t want any part of it.
If this sounds like you, take a look at this easy-to-understand chart from Hua Marketing. The chart describes—step by step and with pictures—how to ensure your posts climb to the top of search engines. Search engine optimization is easier than you think, and you may be doing some of these things already.
For example, steps one and two are to determine your audience and write valuable content. You’re a communicator; you already know all about this.
Step three is to put your post’s title in the H1 tags. If you didn’t know what to put here before, the mystery is solved!
Step four is to put keywords in the file name, title, teaser and body copy. That’s easy enough, right?
See, search engine optimization can be quick and easy. Check out the rest of the steps: