Infographic: The 3 content types that get the most social media shares

How-to posts, quizzes and lists with pictures have the best potential for going viral. Here’s why.

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What were the last few links you or your friends shared on social media?

I most recently clicked on two articles my friends shared on Facebook: One was about the 15 things I should start doing before I’m 30, and the other was a Buzzfeed quiz to see which emotion I am from the movie “Inside Out.” (I got Joy!)

According to an infographic from Uberflip and Buzzsumo, these links are among the three types of content people share most: picture lists, quizzes and how-to posts.

What makes these content types so popular, and what should you know about them?

The infographic shares a few insights. For example:

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