What were the last few links you or your friends shared on social media?
I most recently clicked on two articles my friends shared on Facebook: One was about the 15 things I should start doing before I’m 30, and the other was a Buzzfeed quiz to see which emotion I am from the movie “Inside Out.” (I got Joy!)
According to an infographic from Uberflip and Buzzsumo, these links are among the three types of content people share most: picture lists, quizzes and how-to posts.
What makes these content types so popular, and what should you know about them?
The infographic shares a few insights. For example:
How-to posts: Seventy-five percent of people like learning online, which explains why how-to posts are so successful. They are most popular on Facebook and Pinterest, but they get a lot of shares on LinkedIn, too. For example, the article “The Biggest Mistakes I See on Resumes, and How to Correct Them” got almost 35,000 shares on LinkedIn.
Quizzes: Eighty percent of the most shared articles of 2014 were quizzes. The infographic shares a quote from Josh Little of Qzzr: “A great quiz is like a mirror—it’s hard to walk by one without taking a look.”
Picture lists: Picture lists work best when they tell a story, explain a process or draw contrasts. A picture list that recently went viral compared U.S. school lunches with lunches from around the world. Internet users shared it more than 470,000 times.
Check out the infographic for more: