Infographic: The 5 elements of a strong company story

Just because you didn’t create your company in your college dorm room doesn’t mean you don’t have a compelling story. Consider these elements to begin crafting one.

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We’ve all read the classic founder stories about companies that started in a garage/dorm room/remote town by a visionary/college dropout/iconoclast with a crazy idea and a few friends. The founders overcame adversity, relentlessly pursued their vision, had an amazing stroke of luck, and now the company is a global brand and worth zillions.

Most companies don’t have that backstory. Fortunately, you don’t need drama to tell a compelling company story. What you do need are these five essential ingredients:

1. Inspiration

What sparked the business’s founding? Who was involved, and what motivated them? What problem were they trying to solve? What was their vision and mission?

2. Challenges

What challenges did the founders and their team face in building the business? (The challenges could be internal, external, micro or macro.) What did they do to overcome them?

3. Claims to fame

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