We’ve all read the classic founder stories about companies that started in a garage/dorm room/remote town by a visionary/college dropout/iconoclast with a crazy idea and a few friends. The founders overcame adversity, relentlessly pursued their vision, had an amazing stroke of luck, and now the company is a global brand and worth zillions.
Most companies don’t have that backstory. Fortunately, you don’t need drama to tell a compelling company story. What you do need are these five essential ingredients:
What sparked the business’s founding? Who was involved, and what motivated them? What problem were they trying to solve? What was their vision and mission?
3. Claims to fame