Infographic: The art and science behind content marketing

Creative content without a data-based strategy won’t perform well, and neither will strategic content that’s unappealing. Here’s how to blend the two to create the perfect content marketing campaign.

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Art versus science, right-brained versus left-brained, creativity versus logic-society likes to classify people and ideas as either artistic or analytical.

Content marketing, however, requires both art and science to succeed, an infographic from Kapost and Salesforce says. Creative content won’t perform well without a data-based strategy, and highly strategic content that isn’t appealing won’t get far, either.

To ensure your content marketing campaigns reach their potential, approach them from an artistic and analytical mindset.

Artists will ask:

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