Crisis Management Infographic: The hefty price tag of a PR crisis What’s the true cost of poisoning your customers, posting an errant tweet, launching a ‘poop cruise’ or selling an exploding phone? By Robby Brumberg@robbybrumbergOct. 16, 2017 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.