Infographic: The psychology behind colors in marketing

Color influences 60 to 80 percent of a customer’s decision to buy. Does your organization’s logo and product line feature the right colors for your industry? Find out here.

People say you shouldn’t judge a book by its cover, but whether we’re aware of it or not, most of us do.

In fact, an infographic from Marketo says a product’s color influences 60 to 80 percent of a customer’s purchase decision.

Yes, that means we’re all a little superficial.

The infographic explains how large a role color plays in marketing, especially with regard to logos and product colors. It also explains which colors are best for which industry, and which industries should avoid certain colors.

For example, red evokes passionate, visceral responses. It’s the perfect color for a restaurant logo or emergency vehicle, but doesn’t perform well for airlines or clothing companies.

Do you think the colors in your organization’s logo bode well for business? Check the infographic to be sure:

(View a larger image.)

COMMENT

Ragan.com Daily Headlines

Sign up to receive the latest articles from Ragan.com directly in your inbox.