People say you shouldn’t judge a book by its cover, but whether we’re aware of it or not, most of us do.
In fact, an infographic from Marketo says a product’s color influences 60 to 80 percent of a customer’s purchase decision.
Yes, that means we’re all a little superficial.
The infographic explains how large a role color plays in marketing, especially with regard to logos and product colors. It also explains which colors are best for which industry, and which industries should avoid certain colors.