Infographic: The psychology behind colors in marketing

Color influences 60 to 80 percent of a customer’s decision to buy. Does your organization’s logo and product line feature the right colors for your industry? Find out here.

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People say you shouldn’t judge a book by its cover, but whether we’re aware of it or not, most of us do.

In fact, an infographic from Marketo says a product’s color influences 60 to 80 percent of a customer’s purchase decision.

Yes, that means we’re all a little superficial.

The infographic explains how large a role color plays in marketing, especially with regard to logos and product colors. It also explains which colors are best for which industry, and which industries should avoid certain colors.

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