Infographic: Tips to boost your email open rate

Writing shorter subject lines and sending fewer missives are just the beginning.

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Ragan Insider Content

How many unread promotional emails are in your inbox?

Gmail simply tells me I have 99+, but I probably have well over 300.

The subject lines feature dozens of tactics that marketers think will get me to open their emails: emojis, exclamation points, “SALE” (in all caps) and clever wordplay. One subject line simply says, “You need this.”

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