If a picture is worth a thousand words, some marketers aren’t getting their money’s worth.
As attention spans shrink and more companies release content to attract customers, content marketing efforts are becoming more sophisticated. Simply, they are becoming more visual.
Whether you opt for live video or well-researched infographics, turning data-dense messages into digestible images has become a crucial part of a communicator’s repertoire. However, not every piece of content makes sense for a video or infographic.