Infographic: Tips to make your content more visually engaging

With the mad rush to draw engagement to blogs and websites, content managers are turning to captivating images to lure readers. Try these tricks to pump up your efforts.

If a picture is worth a thousand words, some marketers aren’t getting their money’s worth.

As attention spans shrink and more companies release content to attract customers, content marketing efforts are becoming more sophisticated. Simply, they are becoming more visual.

Whether you opt for live video or well-researched infographics, turning data-dense messages into digestible images has become a crucial part of a communicator’s repertoire. However, not every piece of content makes sense for a video or infographic.

This infographic from PMG lists a variety of ways that marketers can transform their stories into eye-popping visuals.

They include:

  • Digital illustration
  • Explainer videos
  • Motion graphics
  • Email design

The infographic also makes the case for making visuals an integral part of your content mix. For example, pairing an image with information increases recall by 60 percent.

Learn more about these tactics and their impact on your content goals by reading the full infographic:

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