Infographic: What belongs in your branding style guide

Which key components establish and differentiate your company? Consider these insights when spotlighting the elements that define your brand.

If you have market competition, you have to identify what makes your organization special.

An important part of differentiating your products is creating a distinct brand identity. This should include a mission statement, as well as a visual vocabulary and other style concerns.

This infographic from Visme details important facets to include in your branding style guide, a document that ensures all your content and collateral will align authentically with your organization.

The guide includes:

  • Your brand’s history and background
  • Description of an ideal client
  • Logo variations
  • Fonts, typography and color palette

See the full infographic to learn whether you’re covering all the bases in your branding documentation.

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