Infographic: What millennials want from online video

Don’t miss out on the attention of this major purchasing group. Grab their attention and win their business by adding these components to your video strategy.

Have you ever wished you could click on a product in a video to find out where to buy it?

If so, there are a lot of millennials who agree with you.

An infographic from BuzzMyVideos reveals how millennials interact with online video, and it offers insightful statistics that can help you plan your content strategy. Here are a few important takeaways:

  • Fifty-six percent of U.K. millennials wish they could click on a product in a video to learn more information.
  • Seventy-three percent of U.K. millennials watch more than two hours of video each week.
  • Eighty-five percent of U.K. millennials are more likely to buy a product after watching a positive online review about it.

What tips do you have for creating videos that millennials will like? Please share your insights in the comments.

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