Just as people wonder if Bigfoot is real and if mysterious things really happen in the Bermuda Triangle, brands wonder what their customers want, especially on social media.
Some big brands can afford to conduct research, but most just post different types of content to their social media pages and hope fans will bite. The process is largely hit or miss.
Stop throwing content on your Facebook wall to see if it will stick. Take a look at this infographic from HelpScout, which lists highlights from 10 studies that reveal what your customers wish you knew about them.
You can use these insights to bolster your social media efforts, or apply them to any area of your business for more success.
Are you ready to finally understand what makes your customers tick? Here are a few insights: