Infographic: Why Instagram should be part of your email campaigns

The visual social network delivers 58 percent more customer engagement than Facebook or Twitter. Here’s how you can harness that power to enrich your email marketing.

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By the end of 2015, more than 200 billion emails will be sent—per day. Brand managers will send 57 percent of them.

How can you ensure your emails stand out in customers’ inboxes?

Add Instagram photos, an infographic from Curalate and Movable Ink recommends.

Marketers already incorporate social media buttons into emails (76 percent of emails include them), but they rarely use images from social media. When marketers do use social media images in emails, they default to Facebook and Twitter content.

However, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter.

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