Infographic: Why Instagram should be part of your email campaigns

The visual social network delivers 58 percent more customer engagement than Facebook or Twitter. Here’s how you can harness that power to enrich your email marketing.

By the end of 2015, more than 200 billion emails will be sent—per day. Brand managers will send 57 percent of them.

How can you ensure your emails stand out in customers’ inboxes?

Add Instagram photos, an infographic from Curalate and Movable Ink recommends.

Marketers already incorporate social media buttons into emails (76 percent of emails include them), but they rarely use images from social media. When marketers do use social media images in emails, they default to Facebook and Twitter content.

However, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter.

With Instagram users posting 70 million images per day on the social network and four out of five users allowing companies to use their images, you’ll never be short on content.

Want to get your employees involved and active online? Download our free guide: 6 steps to crafting an internal social media plan.

Do you add Instagram or social media images to your email campaigns? Please let us know how you do it in the comments section.

Learn more about how Instagram photos can make your emails more engaging in the infographic below:

(View a larger image.)

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