By the end of 2015, more than 200 billion emails will be sent—per day. Brand managers will send 57 percent of them.
How can you ensure your emails stand out in customers’ inboxes?
Add Instagram photos, an infographic from Curalate and Movable Ink recommends.
Marketers already incorporate social media buttons into emails (76 percent of emails include them), but they rarely use images from social media. When marketers do use social media images in emails, they default to Facebook and Twitter content.
However, Instagram delivers 58 times more engagement per follower than Facebook and 120 times more than Twitter.
With Instagram users posting 70 million images per day on the social network and four out of five users allowing companies to use their images, you’ll never be short on content.
Do you add Instagram or social media images to your email campaigns? Please let us know how you do it in the comments section.
Learn more about how Instagram photos can make your emails more engaging in the infographic below: