A recent study of more than 58,000 people found that, based on someone’s Facebook likes, you can determine with 95 percent accuracy whether a person is Caucasian or African-American.
You can also determine, with 85 percent accuracy, whether someone is Republican or Democrat.
What we like, comment on and share on Facebook says a lot about us, and an infographic from Quicksprout reveals the psychology behind why we interact with the content the way we do.
Some of the reasons why we like content:
- To acknowledge a friend
- To affirm something about ourselves
- To express empathy
- To get something in return (like a coupon or content entry)
The infographic also reveals interesting findings about the psychology behind status updates:
- When people post status updates, they report feeling less lonely.
- Seventy-one percent of Facebook users type out status updates or comments but decide not to post them.
Find out more in the infographic below: