If I post something to my younger brother’s Facebook wall, he usually doesn’t acknowledge it until a few days later.
I used to think this was because I didn’t rank high on his list of priorities, but an infographic from Quicksprout is making me think otherwise. It reports that women use social media more than men. Seventy-six percent of female Internet users use social media, compared to 72 percent of men.
But while women use social media more than men, they don’t reign supreme on every social network.
Women are more active than men on Facebook, Twitter, Instagram and Pinterest, but men are more active on LinkedIn, Google+ and YouTube.
Here’s how the numbers break down for some social media sites:
Facebook: Women have 55 percent more posts on their walls than men, and 8 percent more friends.
Twitter: Every month, 40 million more women visit Twitter than men.
YouTube: Twenty-five percent of men watch one YouTube video a day, compared to 17 percent of women.
For more on how the genders use social media, take a look at the infographic: