Inside Southwest’s social media response to crisis

Southwest’s social media manager spoke with our sister site, PR Daily, about why the airline immediately turned to social media after one of its planes skidded off the runway at Chicago’s Midway Airport.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.