Instagram publishes tips for brands

Guideline one is to ‘be true to your brand.’ Of course, that’s easier said than done.

Ragan Insider Premium Content
Ragan Insider Content

Ever since it became a publicly traded company, Facebook has been trying to make its service more marketer friendly (to the expense of users, some would say). The company is now doing its best to make Instagram, the photo-sharing service it acquired for $1 billion in 2012, more marketer friendly, too.

To that end, Instagram has taken to Tumblr to publish “Tools and tips to help marketers inspire and engage on Instagram.”

The post features several brands who they think are doing a better job than you are at pushing their goods and services through its platform, including @gopro, @patagonia, @disneyland and @chobani (who knew puffy coats and yogurt could be so darn sexy?).

We’ll list a few highlights below, but you should check out the post for yourself, as the writers go into detail about each of these points:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.