Social Media Insurer’s measured approach to Pinterest pays off American Family Insurance took about a month to decide whether the image-centric site was the right place for it on social media. Now, the company’s figuring out what works best there. By Matt WilsonOct. 29, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.