Intranet design reigns supreme at American Electric Power

When communicators began to value design as much as content, this electric company’s intranet soared in popularity over its print counterpart

In the quest to get employees to pay attention to the intranet, design is often ignored in favor of content. Talk about shooting yourself in the foot.

Without simple and intuitive design, your killer content won’t be read.

William Amurgis on why online news trumps print.

“Design is absolutely critical to making your intranet alluring, enticing and successful,” William Amurgis manager of intranet strategy for American Electric Power, told the audience at Ragan’s Web Content Management conference in December. Even the best content won’t be read if its design looks awful, he argued.