Intridea quickly adding tools to social suite

Part six of’s series on enterprise social media looks at a company with an expanding menu of options.

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Intridea unveiled its first enterprise social media tool,, a micro-blogging platform, in September 2008, around the same time Yammer came out.

In June, the company announced its plans to expand its suite of tools into a full menu called Socialspring. As of now, three pieces—including the micro-blogging tool, which is now called Stream—are running and available. More options are being tested and will be ready soon, says Jon Bishop, marketing manager for Intridea.

The tools

For now, customers can choose between Stream, a link shortener called Links and a Quora-style question-and-answer tool called Answers. Or they can use all three.

Stream includes aspects of Facebook, LinkedIn and Twitter, says senior partner Yoshi Maisami. There’s a feed of updates similar to what those social media tools have, and users can send messages to everyone who follows them, to groups or to just one person. Users can even make their comments on public posts private to the person who posted them.

Groups can be open, closed or private. Users can follow topics through “topic tags,” which are similar to Twitter hashtags. Users can also “like” or rate posts and comments, depending on what options their employers chose when they installed the platform.

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