Introducing the social media newsroom Robert French wishes those who enthuse over blogs as a replacement for traditional channels of communication would study the issue before talking as though they have been practitioners for years. By Ragan StaffAug. 16, 2007 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.