Is burnout hitting millennial women in PR?

What with social media and 24-hour news cycles, the job demands are greater than ever. But are women—specifically members of Generation Y—more stressed?

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First there’s the normal work routine. Add the 24-hour news cycle, then throw in the social media duties and emails that won’t wait for the morning, and you’ve got a recipe for burnout.

Perhaps that sounds like a day in the life of any PR pro, but burnout is particularly growing among millennial female professionals, a columnist contends.

The magazine reports that early career flameouts are reflected in the corporate ladder. Some 53 percent of entry-level jobs are held by women, but that drops to 37 percent for mid-management roles and 26 percent for vice presidents and senior managers.

So is burnout particularly bad among female millennials in the PR industry?

Becky Johns, a millennial who works for Cramer-Krasselt as part of the agency PR team, isn’t sure that women are any more at risk of burnout than men. But the industry is a competitive one, particularly for women, and a lot of millennial go-getters feel their lives are in constant overdrive, she says.

Trying to be ‘reliable contributors’

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