Is Facebook for business overrated?

Yes, says the author, who believes the social network is a waste of time and money.

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This may not be a popular or even accurate position, but based on my experience with my business, and the businesses I do social media marketing for, I believe the following to be true: Facebook for business is completely overrated.

Marketers are flocking to Facebook in droves, partaking in an array of circus acts to garnish fans and likes, mostly with lackluster results at best, yet the Facebook madness drones on.

Facebook is the new website

Small Business Labs reported on some interesting data from the Network Solutions State of Small Business report on the impact of social media on traditional websites:

When asked how social media usage is impacting their spending plans on their traditional websites, 62% of small businesses said that social media didn’t change their spending plans for the coming year. 27% said they are planning on increasing their spend due to social media.

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