But, are they making the best use of their time and energy with their social media work?
Since many brands jumped aboard in the 2009-2011 timeframe, they’ve been at things for a couple years now. And, they’ve learned a lot. Plus, a lot has changed since 2009. New platforms have emerged (Pinterest). Other platforms have changed significantly (Facebook). And yet others have come and gone.
So, these brands have been plugging away for a couple years now. Much has changed in terms of platforms and best practices. My question: How’s your brand doing?
The answer for many brands right now, I’m guessing, is: I’m not sure.
So, why not conduct a social media check-up? Or, really, a straight-forward social media audit.
What am I talking about? If you’ve been steadily working along, but not checking back to see if/how your approaches are working—or what your competitors are up to—here’s what I’d suggest:
How to take stock of your current social media work: